Digital Marketing

If you have an online presence, make sure people can find you. Learn how to use the right keywords, in the right places on your website, so that interested consumers can find you on search engines. Use incoming links (get other websites to link to yours) in order to rank higher. To get higher rankings, especially for local businesses, ensure your name, address, and phone number is displayed prominently on your website and that it matches what is in other online directories and listings.

Social bookmarking enables you to store, search and manage websites and pages that you visit frequently. However, unlike traditional desktop bookmarking, social bookmarking allows you to access your bookmarks from any computer, tag them, view them by popularity and share them with others.
Social bookmarking can also be used as a free marketing tool. You can submit your business website link to social bookmarking sites, where it can potentially be seen by thousands of visitors.

If you have an online presence, make sure people can find you. Learn how to use the right keywords, in the right places on your website, so that interested consumers can find you on search engines. Use incoming links (get other websites to link to yours) in order to rank higher. To get higher rankings, especially for local businesses, ensure your name, address, and phone number is displayed prominently on your website and that it matches what is in other online directories and listings.

Sending emails to clients and others who agree to receive information from you is a useful way to keep them informed of new developments in your business, while reminding them of your existence. They may appreciate emails if you include interesting offers, discounts, or helpful tips. Remember, people are busy, and many of your messages may not get opened. You can track what kinds of email get read by using email marketing software. Don’t forget to check your inbox regularly; most clients expect some form of response within 24 hours. Also, be sure to give your clients an option to unsubscribe from your emails if they no longer want to receive them.

By using photo and video sharing websites, you can cast a wider advertising net, without having to pay any additional costs.
Posting photos and videos to these sites drives traffic directly to your website and allows you to draw in new consumers, while also remaining engaged with your current client base.

General topic platforms like Facebook and Twitter can help you build a network of contacts and engage with your existing clients. Other websites focus on specific topics or segments, like LinkedIn which focuses on professional networking and recruitment for businesses. On most networks, you can run searches for keywords related to your product or service to find questions to which you can respond. This will give your name and your expertise more exposure. It’s also important to remember that social networking statistics, such as the number of friends, followers or fans you have, have an increasing impact on search engine rankings as well.

With online advertising, you can purchase space for your promotional messaging or banner ads. Examples of places where your ad can appear include search engine results pages, online classifieds, social networking websites and advertising networks.
Online advertising offers the advantage of speed: you can quickly publish a promotional message and receive instant feedback on the number of times your ad has been viewed and clicked, depending on the purchase model you’ve agreed to. Common cost models for this type of advertising are Cost Per Mille (also called Cost Per Thousand), Cost Per Visitor, Cost Per View and Cost Per Click. Access to this kind of data gives you the ability to alter your strategy, if need be, in order to effectively drive traffic in your direction. If you set up tracking mechanisms within the code of your website, you can also track which advertising platforms convert the most visitors into sales or desired actions.

Backlinks enable you to keep track of other pages on the web that link to your posts. For instance, suppose Alice writes a blog entry that Bob finds interesting. Bob then goes to his own blog and writes a post of his own about it, linking back to Alice’s original post. Now Alice’s post will automatically show that Bob has linked to it, and it will provide a short snippet of his text and a link to his post. What it all works out to is a way of expanding the comment feature such that related discussions on other sites can be included along with the regular comments on a post.

This is an online form of word-of-mouth advertising. If your message is interesting enough, it will be transmitted from one person to another, or shared through email, social networks, blogs, and so forth. Your message can be in the form of a video, an advertisement, a website, an image or information. Think of how humorous videos get shared online. Although viral marketing is often difficult to replicate, the analytics tools within most social networks can tell you which types of content you share are more likely to go viral, or have more “virality”.

• Google, Yahoo, Bing account creation
• Local business page optimization on major business listings
• Content Optimization
• XML Sitemaps
• Keywords analyzed and optimized
• Press writing and submissions
• Integration of Google ananlytics and webmaster tool
• Manual submission to carefully chosen relevant niche directories
• Automated rank tracking, keyword research and SEO audits.